Easy breezy, make shoe-washing your habit.
A premium shoe shampoo makes washing stunningly easy
Just wipe with a dry towel. No rinsing!
ROSY LILYは洗い流さないシューズシャンプーです。
No need to rinse with water, just wipe with a dry towel. It's a super easy and simple way to clean your shoes.
ROSY LILYが選ばれ続ける
7つのポイント
Point
01
Surprising simplicity.
"Ah, I have to wash my shoes,"and,
whenever you feel like to wash your shoes.
A new concept of washing with foam. Be freed from the hassle of washing shoes with overwhelming time-saving.
Shoe Shampoo was first developed by ROSY LILY in 2020.
Point
02
Can wash various things.
Not only sneakers, but also pumps and leather shoes.
Of course, from faux leather,genuine leather, suede,canvas, mesh fabric, to enamel materials. You can wash shoes of various materials.ムートンブーツや、バッグや財布も洗えます。
If the video stops, tap it to play again!
磨奈 澁.
2022/10/24
全ズボラ女子におすすめしたい。
足元って意外と見られているので汚い靴を履き続けたくはないが、靴洗いはかなり面倒。小学生の頃の上履き洗いも面倒で嫌いだった。
さっとほこりや汚れをとって、直シャンプーでゴシゴシしたら拭き取るだけ。なんて楽なんだ、、
保美 水.
2022/12/12
半信半疑で購入しました(ごめんなさい笑)でも、本当にピカピカになりました。
何より、「汚れた靴を洗う」というとてつもなく面倒な作業が、簡単、楽というキーワード➕ボトルやブラシの可愛さ、優しい香りというちょっとしたエッセンスで、楽しくなりました♪
Customer
2023/02/20
ROSY LILYは半信半疑で買ってみました。使ってみてビックリ。本当に靴が簡単に綺麗になります。
玄関先で一足使ってみたのですが、ものの数分で綺麗になりました。長く乾かす必要もなく、とても良い香り！楽しくなって自宅にある靴を何足も続けて手入れしてしまいました。これからもお気に入りの靴を長く使うことができると思うと嬉しいです。
Customer
2022/04/13
手軽で簡単に靴を綺麗にできて、今までの靴を洗うという面倒臭いイメージが覆りました。
自然な香りで、靴を磨きながらもリラックスできます。一度試すとこれ以外の方法はもう選択肢に入りませんね。
愛美 墨.
2023/01/31
とっても手軽に数分でこんなに綺麗になって、もう虜です！手離せません♪
舞姫 金.
2022/12/03
靴洗いが苦手な私にぴったりの商品でした。
どうしても面倒だと思ってしまっていた靴洗いが、とても手軽で尚且つ綺麗になるのでもう最高です。
Customer
2022/11/04
子供の靴が学校ですぐ汚れるのですが、毎回洗うのも面倒だったので、これは濡らさず簡単に綺麗になるので買って良かった！！乾かさなくてもいいのが本当にありがたいです！そしていい匂い！！
知子 若.
2021/02/25
手軽に綺麗にできるので、毎日の靴のお手入れのハードルがぐっと下がりました！いろいろな素材に対応しているのも◎
Point
03
The secret of stain removal is
There is a brush and ingredient formulation.
There are many types of brushes, and designs are required according to their uses. ROSY LILY's shoe shampoo brush was designed to be compact to fit in the palm of your hand, with a cute and easy-to-use shape in mind.
Six specially selected ingredients
Kind to both the material of the shoes and the environment
ROSY LILY's shoe shampoo, with 6 ingredients working together, can exhibit high cleaning power, allowing it to keep various types of shoes clean.
The characteristic of this product is that it thoroughly removes dirt from sneakers, boots, sports shoes, etc., and is gentle on both the material of the shoes and the environment. From now on, I will introduce the function of each ingredient in detail.
Six components work together.
This is a plant-derived, highly biodegradable component. While minimizing environmental impact, it effectively removes oil and mud stains, protects the material of the shoes, and prevents drying.
Furthermore, by using a no-rinse design and environmentally friendly ingredients, we are balancing cleanliness with sustainability.
ROSY LILY's products are not made with the premise of being mass-produced with cheap ingredients. This would be understood if you compare the ingredients.
Only ROSY LILY does it to this extent.I take pride in saying that. Because the cost is too high...
Please feel free to compare. The ingredients, formula, scent, lineup, cost-performance, you should be surprised at how different they are in all aspects.
Point
04
"Like a fragrance"
There are five classic scents to choose from.
「The scent of ROSY LILY, which is being talked about as if it's like a fragrance.In addition to the five standard scents of maiden lily, princess lily, tea, spa, and forest, we also offer a fragrance-free option.
We plan limited quantity scents for each season, and they will be discontinued as soon as they run out.
Features of fragrance
Fragrance Map
"Let's wash with a nice scent."
Enjoy the fun that is fragrant in this very moment.
The scent of ROSY LILY is designed to be noticeable only while washing. After cleaning, the fragrance quickly dissipates and doesn't linger. This is designed for you to enjoy the time of washing.
The thing that ROSY LILY is most particular about is "fragrance".です。 なぜ香りに極端にこだわるのか？それには理由があります。
There are many powerful detergents in the world. However, such products can be difficult to handle, or washing can be very challenging. Or the design is not excellent.
そういった製品は継続的に使用できますか？靴が綺麗なことよりも面倒臭いが勝ってしまわないでしょうか？
"You can wash it without rinsing."
This has greatly lowered the barrier to my work. However, it is still insufficient to make it a habit.That is "fun."
とても良い香りは、何度でも香りたくなる、そういう力があります。
If during work, one's heart is filled with a pleasant scent, they will be attracted to that pleasant scent and want to use it again. I wanted to create a product that would make people feel this way.
"Things that can become a habit"
I think it's very difficult to make it a habit.So, what is the reason why we can't make it a habit in the opposite way? Probably, to put it simply, it's because it's "boring". Or isn't it because it has become "a task"?
No matter how strong, no matter how cheap, if you stop washing,if it doesn't become a habit, your shoes will stay dirty.
Not just once, not just for the first time, but in order to make it a habitand to always keep you beautiful, ROSY LILY's products aremeticulously crafted in every aspect,including design, scent, and product lineup, while naturally possessing powerful cleansing properties.
"Make shoe cleaning a habit with ease and fun."
The convenience of not having to rinseand thepleasure of a very good scent allowsで、 靴洗いにストレスを感じることなく習慣にしてもらいたい。 ブランドメッセージにはこういった想いがこめられています。
Representative's Monologue
In addition to the five types of scents you can choose from now, we are also planning to regularly release a limited quantity of special scents.
The process of creating a scent involves not only the cost of the raw materials for the fragrance, but also the cost of the perfumer's work in blending the fragrance.
Preparing a variety of scents costs far more than you might imagine.Only ROSY LILY would go through such trouble, but we managed to make it happen by begging the production factory.
だって、好きな香り見つけたいし、新しい香りに冒険したいし、その日の気分でも変えたりしたいじゃないですか？
好きなアロマを使うような感覚で、好きな香りに包まれて何かするなら、退屈な靴洗いの時間だって、きっと楽しくなるはず。
I want you to wash my shoes while thinking in your mind,"Hmm, good scent."That is my wish.
4 years have passed since 2020 and it's the 5th year
HISTORY
ROSY LILY
ROSY LILY is in its fifth year of operation.
The brand that created "Shoe Shampoo".
ROSY LILY is a brand that plans and develops shoe care products for women, under the concept of "changing your footing changes your heart." We launched our brand in 2019 andcreated a new category and term "Shoe Shampoo", which is about washing shoes with foam for the first time.
現在では、中小企業はもちろん、大手企業にも商品を真似されるようになりましたが、価格競争に負けないよう、魅力的な商品開発を行っていきたいと考えています。
Received a lot of support.
Introduced in various media such as magazines and TV.
Our very unique shoe shampoo has received a lot of support and has been introduced in various media. Due to rights issues, we cannot provide images, but it was introduced on various TV programs, such as "Hirunandesu!".
First exhibition at Big Sight
More than 500 samples are out of stock.
The first exhibition at Big Sight, where we prepared a washing station where shoes could be cleaned on the spot, was a great success. Many people got to experience the quality of our products.
2021年LOFTで取り扱い開始
現在ではハンズなどでも取り扱い中
LOFT様で取り扱い開始直後から、大変好評いただき、現在ではほぼ全店で取り扱っています。（一部取り扱ってない店舗あり）。他にも、ハンズ、アインズ、インキューブなど、様々な店舗様でお取り扱いがあります。
