Shoe Shampoo FAQs

From the average of our customers so far, it seems to last about half a year to a year.

We often get asked "How many pairs can you wash?" However, since it's more common to wash parts of the shoes rather than the entire pair, it's not so much about how many pairs you can wash, but rather the period of time. So I think that would be a more appropriate answer. Please consider this for your reference.

By the way, one push dispenses 0.8ml. For example, if you use a generous 8 pushes to clean one shoe, you will use 12.8ml for both shoes.

One bottle is 200ml, so it can clean about 16 pairs of shoes. The price of one bottle including tax is 2,200 yen, so the cost of cleaning one pair of shoes is only 138 yen.

The reality is that you can't know the actual dirtiness until you check it for yourself.

I understand that there may be cases that are a bit difficult to understand, so I would appreciate it if you could send me a photo. By looking at the photo, I can better grasp the specific situation.

I hope you understand that people have different perceptions about the "dirt" on shoes. Some people might be bothered by even a little bit of dirt, while others might not mind even after long-term use.

The only certain thing is that shoes are made from the same materials as clothing. While it's common to wash clothing after wearing it once, it's not uncommon to use shoes for a year without washing them.

Therefore, just as it's difficult to remove the dirt from clothes worn every day for a year, it becomes challenging to remove dirt that has accumulated on shoes. The key is to remove the dirt as soon as possible.

For example, a day's worth of dirt can often be removed by simply rubbing it gently, but it takes a lot more effort to remove a year's worth of dirt. By taking care of your shoes early, you can keep them cleaner.

For your first purchase, we highly recommend the "Starter Kit". This is a set of shampoo and an easy-to-use brush.We pride ourselves with the premium shoe-washing experience we offers for users through our shampoo with high cleansing power filled in a cute, easy-to-use bottle.

[Official Site Limited] ROSY LILY Starter Kit

$53.66

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The brand name ROSY LILY is actually the name of a lily flower called "Otome lily", which is native to Japan. That's the origin of our brand.

On top of our popular fragrance, we have added a new one as a new standard in October 2021.

Actually, there are two names for OTOMEYURI ("Otome lily"); “HIMESAYURI” is the other name. Both are referring to the same flower.

Then, in order to distinguish the two refreshing fragrances, we found it crucial to name the fragrance themselves. Hence, we have OTOMEYURI and HIMESAYURI as our new classics.

* "OTOMEYURI", the sweet and subtle fragrance,
* "HIMESAYURI", the gorgeous and elegant fragrance,

We wish you would fall in love with both of them.

No worries! We have carefully adjusted the ingredients of the shampoo so that you can simply wipe it off with a dry towel. No damage would be caused.

Yet, you can still wash the shoes with our shampoo in water if you found it easier for you. There's no problem at all!

Certainly, we are pleased to provide gift wrapping service for you to convey your special wishes.
See "Gift Box" for more details.

ROSY LILY Gift Sets

$42.93

OTOMEYURI - $42.93 HIMESAYURI - $42.93 MYSTIQUE - $42.93 OCHA - $42.93 SPA - $42.93 FOREST - $42.93

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A.天然由来成分99%で構成された6種の成分が、汚れを浮かせて包み込むからです。靴にも肌にもやさしく、強力なのに安心して使えます。

・アルキルグリコシド
・ポリ(オキシエチレン)＝ドデシルエーテ・ル硫酸エステルナトリウム
・アルキルベタイン
・多価アルコール
・エチレングリコールモノフェニールエーテル
・キレート剤

ROSY LILY makes shoe washing quick and easy. Yet, the question exactly how long the cleaning takes does not have a definite answer. It depends on the materials of the shoe, the persistence of the stains, whether you want to wash the whole shoe or just a part of it, and whether you are used to the cleaning procedures. As a reference, for a pair of shoes made of synthetic leather, easy stains can be quickly removed within 2 to 3 minutes.

Again, it depends on the material of the shoes, your cleaning method, the temperature, humidity, and many other factors. As a reference, synthetic leather products does not need a long time to air dry while some other products might need up to 6 hours.

We wish you could clean your shoes after a long day, they would then be ready for you the next day.

Below please find a page explaining how to wash your shoes with all important points for different materials summarized for your reference.

Do not apply on materials that discolor when it gets wet, materials cannot be soaked, such as wool, silk, or linen. Genuine leather and suede, on the contrary, are good.

Some materials may stain, discolor, and wrinkle. Do not use on dyed materials or other materials that discolor when exposed to water. Test on an unimportant part before applying the shampoo on the entire shoe.

All shoes can be cleaned unless cleaning is not recommended by the manufacturer as stated in its label .

We believe that whether the shampoo is applicable on expensive shoes is, in fact, very critical for users. As you might know, however, it is the materials of the shoes matter, instead of the price and the brand.

Also, the cleaning procedures differ for its material. ROSY LILY works on almost all materials excepts shoes with labels clearly recommend no cleaning.

Some materials may stain, discolor, and wrinkle. Do not use on dyed materials or other materials that discolor when exposed to water. Test on an unimportant part before applying the shampoo on the entire shoe.

Of course! It works on shoes, laundry, and many other items. You might use it for shirt collars, socks, etc.

Sure! Bags, handbags, and wallets are often made from the same materials as shoes, so please refer to the washing instructions of those particular materials for details. Personally, I also use it to clean my carpet when I accidentally spill something over on it. In the case of bags and wallets, I think most of them are genuine leather products so it is advisable to apply a moisturizing cream for leather after a quick wash.

Some materials may stain, discolor, and wrinkle. Do not use on dyed materials or other materials that discolor when exposed to water. Test on an unimportant part before applying the shampoo on the entire shoe.

[Leather Product Protection] BeesWax

$21.47

Default Title - $21.47

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Detergent and bleach are made from different ingredients, ROSY LILY shoe shampoo is a detergent for cleaning, not bleaching. "Detergent" and "bleach" are fundamentally different, and detergent does not function to bleach.

"Detergent" is not used to whiten fabric. In other words,it is not possible to whiten yellowish shoes.It works to remove stains. On the other hand, "bleach" is a very strong chemical and it should be rinsed thoroughly with water after use.


In addition to changes in the color tone of the material itself, color change also happen when microscopic inorganic stain gets into the material. To put it simple, if fine stains such as sand get into the fabric, the material looks darker ( as inorganic stains). This is a type "irremovable" stain.

Another example is it's very difficult to remove cosmetic foundation when it gets on a shirt. Yet, although it looks dark in color, the stain can be removed when we wash the shirt, then it's clean. Detergent with optical brighteners is needed for this cleaning process.

Fluorescent whitening agents absorb ultraviolet rays and produce blue light. This is why they appear as white substances to human eyes even when they are actually discolored. However, this only works on a few materials, such as cotton, linen, rayon, and other materials with dark or pastel colors. ROSY LILY contains no optical brighteners for the above reason.


All in all, it is not possible to provide a detergent that will work universally for all materials for a variety of reasons.

The strength of ROSY LILY shoe shampoo is not its cleansing power,but the provision of an easy, quick, and simple shoe washing experience for users.Thus,you might want to opt for other products if you aim to remove "stubborn stains".Stains on children's shoes can be very stubborn. We recommend soaking them in a stronger chemical solution, such as "OXYCLEAN", with a bleaching effect.

Try out our original laundry bag for your indoor shoes

ROSY LILY’s original laundry bag (set of 2)(Scheduled to ship in early January)

$36.49

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This is another difficult question as it depends on the shoe materials, its size, and the persistence of the stain. Synthetic leather does not absorb water so it can be cleaned with just a very small amount. As for mesh and suede, since they absorb water easily, you might need to use a bit more for foaming. You may have a better idea when you actually check the amount of foam you have got and adjust the amount of shampoo.

By the way, one push dispenses 0.8ml. For example, if you use a generous 8 pushes to clean one shoe, you will use 12.8ml for both shoes. One bottle is 200ml, so it can clean about 16 pairs of shoes. The price of one bottle including tax is 2,200 yen, so the cost of cleaning one pair of shoes is only 138 yen.

Certainly. Refill packs are available at about 50% of the price of the original bottle.

Premium Shoe Shampoo Refill pack 1L(~33.81 fl oz)

$53.66

OTOMEYURI - $53.66 HIMESAYURI - $53.66

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We ship within one business day once your payment is confirmed. Orders placed before 1pm on weekdays are able to be sent out the same day, so you can get your purchased items as early as the next day! We use EMS for international shipping. The earliest arrival is two days after the day the order is placed. ‏‏‎

Purchased items can be returned within 30 days. If you are returning an item at your own convenience, kindly send back the items to us- you need to bare the shipping charges. For defects, please contact us using the contact form. We will refund to you as soon as possible.