9 reviews

$43.66

ESTEBAN × ROSY LILY

靴を洗う時間を、
香りを楽しむ時間へ。

南フランス生まれのフレグランスブランド「ESTEBAN」とROSY LILYがつくった、スペシャルコラボレーションセットです。

ESTEBANとは

ESTEBAN（エステバン）は、1980年に南フランスで誕生したフレグランスブランドです。

世界を旅して出会った風景や空気、植物の記憶を、香りとして表現してきました。

世界各地の自然から着想を得た、フランスらしい繊細で奥行きのある香りが、日常の空間を心地よく彩ります。

日本では、東京・銀座に店舗「ESTEBAN GINZA」を構えています。約25種類のフレグランスと体験型のスペースを備えた店内で、ESTEBANの香りの世界をゆっくりと味わうことができます。

ESTEBAN GINZA｜東京都中央区銀座4-9-1 日本香堂ビル1F

香りから生まれたシューズシャンプー

今回ROSY LILYは、ESTEBANの香りの中から「ネロリ」と「ピュアリネン」を選び、特別なシューズシャンプーをつくりました。

汚れを落とすだけだった靴のお手入れを、好きな香りに包まれる、少し特別な時間に。

香りをつくるESTEBANと、靴をきれいにするROSY LILY。二つのブランドが一緒につくった、スペシャルコラボレーションです。

ESTEBAN × ROSY LILY コラボレーションセットネロリ（シューズシャンプー・ブラシ・クロス） — ネロリセット

ESTEBAN × ROSY LILY コラボレーションセットピュアリネン（シューズシャンプー・ブラシ・クロス） — ピュアリネンセット

選べる2つの香り

NÉROLI

ネロリ

白い花の明るさと、やわらかな余韻を感じる、上品なホワイトフローラルの香り。華やかでありながら甘すぎず、清潔で心地よい印象を残します。

PUR LIN

ピュアリネン

洗いたてのリネンを思わせる、清潔感のあるフレッシュムスキーフローラルの香り。ホワイトムスクのやわらかさに包まれる、軽やかで落ち着いた香りです。

届いたその日から使える3点セット

ESTEBANコラボレーションシューズシャンプー
ROSY LILY シューズブラシ
ROSY LILY マイクロファイバークロス

必要な道具をひとつにまとめているため、ROSY LILYを初めて使う方にもおすすめです。大切な方へのギフトにも、自分のための特別なシューケアセットにもお選びいただけます。

水で流さず、手軽にきれいに

泡を靴につけてブラシで洗い、クロスで拭き取るだけ。

すすぎのために靴を水へ浸す必要がなく、玄関やベランダなど、使いたい場所で気軽にお手入れできます。

ESTEBAN × ROSY LILY スペシャルコラボレーションセット（ネロリ・ピュアリネンのシューズシャンプーとブラシ）

きれいになることはもちろん、
使っている時間まで心地よい。

香りから生まれた、これまでにない
ROSY LILYをお楽しみください。

Order deadline -- : -- : --

Earliest arrival —

Same-day shipping.

Made in Japan

We accept emails 24 hours a day.

30-day return guarantee

¥3,300以上で送料無料・返品無料
通常送料¥700
通常1日〜2日でお届け

- It will be shipped with ECMS Express.

- Pre-ordered items will be shipped according to the schedule specified on the product page.

Shipping fee

- Shipping costs will be calculated at checkout.

- Orders over a certain amount qualify for free shipping.

- Purchased items can be returned within 30 days.

- It will take about 1 minute until the purchase is completed.

- We offer various payment methods.

Incredibly easy shoe cleaning.

Name: 香り高く、優雅な気持ちに。
Item: ESTEBAN スペシャルコラボレーションセット
Rating: 5
Author: まる

ROSY LILY Premium Shoe Shampoo

Making shoe cleaning effortless.

ROSY LILY — PREMIUM SHOES SHAMPOO

Just towel dry. No rinsing needed.

ROSY LILY Premium Shoe Shampoo is a new type of shoe cleaner that lifts and removes dirt with foam. Simply apply foam to the brush, gently scrub, and wipe with a towel. No water rinsing needed, so you can clean your shoes anytime, anywhere.

Cleaning is very easy

STEP 01

Apply the shampoo

Apply 1-2 pumps of shampoo to the brush.

STEP 02

Gently scrub with the brush

Gently brush while creating a lather.

STEP 03

Wipe with a towel

Wipe off the foam and dirt with a towel.

STEP 04

Just let them dry

Let them dry in a well-ventilated area and you're done.

Easy. That's why you'll keep doing it.

The convenience of being able to clean
your shoes whenever the thought crosses your mind.

Product Details

ROSY LILY Shoe Shampoo 200ml

Made with plant-derived natural ingredients, this shoe shampoo is gentle on shoes — just wipe with a towel, no rinsing needed. Quickly and easily makes your shoes clean.

Premium Wash Brush

A compact wash brush easy for women to hold. Made with powerful boar bristles in an ergonomic design that thoroughly removes stubborn stains.

Microfiber Cloth x1

A microfiber cloth that makes a difference. Ultra-fine fiber material with excellent absorption. Works for both dry and wet wiping.

5 Fragrance Assortment 250ml

ROSY LILY: Shoe Shampoo 5 Fragrance Assortment 250ml. A set of five easy-to-hold 50ml mini bottles. All 5 fragrances at your fingertips.

ROSY LILY Shampoo Brush Set

$30.01 22%OFF

~~$38.65~~ $8.64 saved

ROSY LILY Starter Kit

$50.02 19%OFF

~~$61.85~~ $11.83 saved

ROSY LILY 5 fragrance assortment 250ml(~8.45 fl oz)

$40.02

[Amazing deodorizing power] Deodorizing Powder for Shoes

$20.01

10 Microfiber cloths set

$13.64

Eraser set for shoes

$9.00

Premium Shoe Shampoo 200ml (~6.76 fl oz)

$20.01

Premium Cleaning Brush

$10.00

1 microfiber cloth

$8.64

Premium Shoe Shampoo Refill pack 1L(~33.81 fl oz)

$50.02 50%OFF

~~$100.05~~ $50.03 saved

Premium Shoe Shampoo Refill pack 200ml (~6.76 fl oz)

$18.19 9%OFF

~~$20.01~~ $1.82 saved

[Leather Product Protection] BeesWax

$20.01

ROSY LILY Premium Hand Cream OCHA 35g

$11.64 41%OFF

~~$20.01~~ $8.37 saved

Aromatic Hand Wash 295ml / 10fl oz GREEN TEA

$11.64 41%OFF

~~$20.01~~ $8.37 saved

From leather to suede —
compatible with a wide range of materials

From genuine leather to suede — easily clean all kinds of materials.

Mesh

Enamel

But still...

"Does it really remove stains?"

Please see what our actual customers have to say.

茜竹. 2021/08/09

★★★★★

They turned out so clean, I thought they were different shoes. I'm happy I can care for them so easily.

Customer 2021/06/07

★★★★★

I bought my first white sneakers but the stains were terrible! Just putting shampoo on the brush and gently scrubbing made them this clean.

智子.高 2021/06/22

★★★★★

I was skeptical, but after 5 seconds I was amazed! The scent is great too!

理絵 .道 2021/07/03

★★★★★

We tried it skeptically and were both amazed — "Wait, it gets THIS clean?" It was like entertainment!

Customer 2021/07/16

★★★★★

I was shocked the moment I used it. Stubborn stains came right off and my shoes looked brand new!

桂子.後 2021/06/19

★★★★★

The stains on the white rubber part wouldn't come off, but after trying this, they got so clean!

See more reviews

タカハシ2021/02/25

★★★★★

The green came back! I thought the color might fade after drying, but it stayed vibrant even after drying. So exciting!

Customer2021/06/15

★★★★★

I had given up washing my leather sneakers since they can't be washed with water. I was amazed when I tried this product. They became as clean as in the photos.

いずみ2021/02/09

★★★★★

This is really great! Even mud stains come clean without water.

佑美. 嘉2021/05/29

★★★★★

It's great that it removes stains, but since no water is needed, the barrier to "washing shoes" is drastically lowered!

眞帆田.2021/05/24

★★★★★

These are my favorite shoes from 5 years ago. After trying it, not only did the stains come off, but they seemed to regain their shine... Truly convenient and worth every penny!

彩鈴.2021/10/30

★★★★★

I use it not only on my own sneakers but also frequently on my kids'. They get incredibly clean. Highly recommended for those who like regular maintenance.

Customer2021/06/07

★★★★★

The scent is wonderful, and it cleaned not just my sneakers but also my pumps. I'm planning to repurchase!

Customer2021/03/31

★★★★★

When I come home and notice some dirt, I feel like quickly cleaning them at the entrance.

由美恵 .玉2021/03/31

★★★★★

Since no water is needed, the mental barrier to washing shoes has been lowered.

Customer2021/06/18

★★★★★

I find it very useful since I can clean specific spots precisely.

幸恵舛.2021/06/15

★★★★★

I always use this to keep my son's baseball cleats clean.

典子手.2021/06/14

★★★★★

I tried washing my canvas bag and it got surprisingly clean!

田中綾.2021/09/18

★★★★★

The brush is so cute, I bought an extra one for washing dress shirts!

美香大.2021/07/26

★★★★★

After having kids, I was too busy to wash shoes. With ROSY LILY, I can easily clean them without water. Highly recommended for busy moms!

4 Reasons to Choose ROSY LILY

Materials, fragrance, design, and usability — our 4 commitments.

Commitment to Materials

Formulated with carefully selected natural ingredients. Gently removes dirt without damaging shoe materials. Compatible with leather, sneakers, canvas, and more.

Commitment to Fragrance

We wanted to turn shoe cleaning into a pleasant experience. That's why we also focus on fragrance. Choose from 3 scents.

Commitment to Design

A stylish design that changes the image of shoe cleaning products. Packaging that looks great in your entryway or living room.

Commitment to Usability

No water needed, no rinsing required — clean your shoes anytime, anywhere. The included boar bristle brush reaches every detail.

Read our development story

A wonderful fragrance experience.

Shoe cleaning time becomes a healing moment.

OTOMEYURI

Soft & sweet

A fluffy, sweet lily-based fragrance. Our most popular scent since launch.

HIMESAYURI

Gorgeous & elegant

A bouquet-like elegant lily fragrance. Well-received even by those who dislike strong scents.

OCHA

Refreshingly clean

A freshly brewed tea-inspired freshness. Refined, like the entrance of a luxury hotel.

FOREST

Refreshing forest

A green, refreshing forest bathing scent. Recommended for those who dislike sweet fragrances.

SPA

Resort spa

A mysterious, oriental scent. Refreshing yet deep, like a luxury resort spa.

Media & Retail

Featured in many media outlets

Featured on TV and in many magazines.

Available at LOFT stores

Available at stores near you.

FAQ

How long does it last?

Based on our customers' average usage, it typically lasts about 6 months to 1 year.

Each pump dispenses 0.8ml. Using 8 pumps per shoe means 12.8ml for both shoes. With 200ml per bottle, you can wash approximately 16 pairs — only ¥138 per pair.

I'm a first-time buyer. What should I start with?

For first-time buyers, we recommend the Premium Shoe Shampoo Starter Kit. The included wash brush delivers excellent cleaning power with a cute, easy-to-use design. The OTOMEYURI fragrance is our most popular.

What types of shoes can it be used on?

It can be used on any shoes unless the manufacturer specifically prohibits washing. Compatible with genuine leather, suede, synthetic leather, canvas, mesh, enamel, and more.

Avoid materials that discolor when wet, or water-sensitive materials such as wool, silk, and linen. Always test in an inconspicuous area first.

I want to clean quickly — how long does it take?

Cleaning time depends on the material and degree of dirt. As a reference, for light dirt on synthetic leather shoes, you can clean a pair in about 2-3 minutes.

Are refills available?

Yes, refills are available at 50% off the bottle price.

About Shipping

Orders ship within 1 business day after payment confirmation. Orders placed before 3:00 PM on weekdays ship the same day — delivery can be as fast as the next day!

View all FAQ

Don't you have shoes in your closet that you really want to clean?
With ROSY LILY, next-day delivery is available, and the cost per pair is only 138 yen.
Clean them quickly, dry them quickly.

Easy cleaning means you'll keep doing it.

Enjoy wearing them again.

Free shipping over a minimum spend — shipped direct from Japan

View Products

Why ROSY LILY See Reviews

A starter kit made
just for you

Why not experience all the fragrances first?

A special starter kit with 5 fragrances. The best choice for your first shoe care.

ROSY LILY Starter Kit

$50.02 19%OFF

~~$61.85~~ $11.83 saved

ROSY LILY 5 fragrance assortment 250ml(~8.45 fl oz)

$40.02

Premium Shoe Shampoo 50ml(~1.69 fl oz)

$8.64

1 microfiber cloth

$8.64

Premium Cleaning Brush

$10.00

10 Microfiber cloths set

$13.64

When was the last time you cleaned your shoes?

You used to wash your shoes as a kid, right? But it's such a hassle, and having to rinse them with water is really annoying. So you just stopped washing them and threw them away when they got dirty?

But something about that doesn't feel right.

You want to keep your favorite shoes clean and use them again and again. Throwing them away is wasteful and not eco-friendly. It doesn't feel wrong, but it doesn't feel right either.

Exactly. In other words.

We actually wanted to wash our shoes.

ROSY LILY is a no-rinse shoe shampoo. Just towel dry — no rinsing needed. So it's incredibly easy, effortless, and quick to clean and dry.

CONCEPT

"Change your shoes, change your mind"

ROSY LILY is a premium shoe shampoo for women that cleans your shoes by simply wiping — no water rinsing needed. That's why it's amazingly easy and simple to use.

Don't you have shoes you really want to clean? With a premium shoe shampoo that makes cleaning fun, step out with sparkling shoes every day.

Keep your shoes always clean. A change of heart starts from your feet.

Experience Story

Inspiring Experience Stories

In everyday life, cleaning shoes became a way to reset. A small moment to take care of yourself in the midst of busyness.

Here we share the voices of users who taught us their own way of using ROSY LILY.

View Experience Stories

Subscribe for first purchase coupon 20%OFF

Customer Reviews

5.0 / 5.0

9 reviews

100% rated 4 stars or more

Most customers are happy with this product

Write a review

Tell us honestly how it worked for you

MICHIKO

2026/9/27

Shoe Care You Can Enjoy with Fragrance✨

I use ROSY LILY regularly.
I love how the foam comes out, making it easy to use, and I can simply brush and gently wash my shoes for easy maintenance.
This time, with the ESTEBAN collaboration, I could also enjoy an elegant hotel-like fragrance🤍
Even when shoe cleaning feels like a hassle,
this makes it easy to keep up with.

Auto-translatedShow original

香りまで楽しめるシューケア✨

普段からROSY LILYを愛用しています。
泡で出てくるので使いやすくブラシでやさしく洗うだけで気軽に靴のお手入れができるところがお気に入りです。
今回はESTEBANとのコラボでホテルのような上品な香りも楽しめました🤍
靴洗いが面倒に感じる時でも
これなら続けやすいです。

ちゃあ

2026/9/27

Easy to Use Whenever You Notice

Even when dirt bothered me, using water was a hassle so I'd end up putting it off, but this cleans easily and dries quickly which is really helpful. The good smell is also a plus point for me.

Auto-translatedShow original

気になった時にすぐ使える

汚れが気になってても、水を使うのは面倒くさく、ついつい後回しになってましたが、簡単にキレイになるし、すぐ乾くのが助かります。良い臭いなのも推しポイントです。

2026/9/29

Can Wash Even on Rainy Days!

I tried washing with Pure Linen and the scent is amazing—I felt so soothed by the wonderful White Musk fragrance while washing.

Washing shoes usually takes so much time and effort,
and it's easy to put it off,
but with this you don't need water
so it's convenient and easy to use.

In just a short time your shoes look completely different and clean,
and since it comes with shampoo and brush as a set you can start using it right away when it arrives—that's the best!

Auto-translatedShow original

雨の日でも洗える！

ピュアリネンを使って洗ってみましたが香りがすごく良くて洗ってる間もホワイトムスクのいい香りに癒されます。

靴を洗うのって時間も手間もかかるし
つい放置しちゃいがちだけど
これなら水を使わないから
手軽で簡単に洗えてすごく便利。

短時間で見違えるほどきれいになって
シャンプーとブラシがセットになってるから届いたらすぐに使えるのも嬉しい！

みり

2026/9/28

Long-lasting fragrance

Of course it cleans dirt well, but the scent is really nice and soothing, and because it lasts, it's great how a wonderful aroma wafts up from your feet.

Auto-translatedShow original

香りが継続

汚れ落ちはもちろんですが、香りが本当によく、癒されるし、継続されるのでふわっと足元からいい香りがするのも良いです。

yuri

2026/9/28

Saves time because you don't need water

It really gets clean just by rubbing with foam! It saves time because you don't need water, and it's convenient because you don't have to worry about the weather!

Auto-translatedShow original

水を使わなくていいから時短

本当に泡でこするだけで綺麗になりました！水がいらないから時短だし天気を選ばなくて便利！

yoko

2026/9/28

The new product's scent is so soothing

I've been using it for a while now, and it gets things clean in no time with such a nice scent that cleaning my sneakers has become enjoyable instead of a chore

Auto-translatedShow original

新商品香りに癒されます

以前から使用してて短時間で綺麗になるし香りも良くてスニーカー磨きが苦にならなくなりました

みみ

2026/9/27

The Best Item

The scent is really great, and the cleaning power is no problem at all! It's my favorite!

Auto-translatedShow original

最高なアイテム

本当に香りがよく、洗浄力も問題無し！お気に入りです！

あ

2026/9/27

It's great because it's easy to use and cleans quickly! The nice scent is very soothing.

Auto-translatedShow original

気軽に使えてすぐ綺麗にできるので良かったです！いい匂いで癒されます。

まる

2026/9/25

Fragrant and elegant feelings.

The shoes become shiny, and polishing the space with an elegant scent is enjoyable.

Auto-translatedShow original

香り高く、優雅な気持ちに。

靴はピカピカになり、空間も優雅な香りで磨くのが楽しい。

ESTEBAN スペシャルコラボレーションセット

靴を洗う時間を、 香りを楽しむ時間へ。

ESTEBANとは

香りから生まれたシューズシャンプー

選べる2つの香り

ネロリ

ピュアリネン

届いたその日から使える3点セット

水で流さず、手軽にきれいに

Incredibly easy shoe cleaning.

Just towel dry. No rinsing needed.

Cleaning is very easy

Apply the shampoo

Gently scrub with the brush

Wipe with a towel

Just let them dry

Easy. That's why you'll keep doing it.

ROSY LILY Shoe Shampoo 200ml

From leather to suede —compatible with a wide range of materials

More and more posts on Instagram

4 Reasons to Choose ROSY LILY

Commitment to Materials

Commitment to Fragrance

Commitment to Design

Commitment to Usability

A wonderful fragrance experience.

OTOMEYURI

HIMESAYURI

OCHA

FOREST

SPA

Media & Retail

Featured in many media outlets

Available at LOFT stores

FAQ

Easy cleaning means you'll keep doing it.

Enjoy wearing them again.

Not sure which fragranceto choose?

A starter kit madejust for you

When was the last time you cleaned your shoes?

But something about that doesn't feel right.

Exactly. In other words.

"Change your shoes, change your mind"

Inspiring Experience Stories

Customer Reviews

Shoe Care You Can Enjoy with Fragrance✨

Easy to Use Whenever You Notice

Can Wash Even on Rainy Days!

Long-lasting fragrance

Saves time because you don't need water

The new product's scent is so soothing

The Best Item

Fragrant and elegant feelings.

ESTEBAN スペシャルコラボレーションセット

GIFT BOX

GIFT SET 150ml

GIFT SET 200ml

靴を洗う時間を、
香りを楽しむ時間へ。

From leather to suede —
compatible with a wide range of materials

Not sure which fragrance
to choose?

A starter kit made
just for you